For this pitch Superfad asked me to help them develop a visual style that portrays Pella Windows unique designs while delivering the message that Pella Windows

protects you from the elements. The client chose a warmer direction than what you see here. The result was a beautiful spot which you can view in the link below.

Agency: TBWA/Toronto

project: pella windows "sun & snowflake"

Studio: Superfad

Director: Justin Leibow

Designer: Josh Childers

Watch the final spot