CALLAWAY - SMOKE & IRON
My friends at FELLOW asked me to help visualize the hero sequence for Callaway's new club. They wanted to show how AI can analyze an enormous amount of swing data from all kinds of golfers to determine where the sweet spots on the face of the club are. I started with designing pitch frames, and after winning, we took those frames directly into production. This is what I came up with.
PROJECT: COMMERCIAL - AD
CONCEPT: AI DESIGN
STUDIO: FELLOW
CREATIVE DIRECTOR: MARCELLO PETRELLA
DESIGNER ANIMATOR: JOSH CHILDERS
HERO SEQUENCE:
PITCH / CONCEPT / PRODUCTION FRAMES:
