REI - INSTAGRAM #OPTOUTSIDE

USING ONLY IMAGES FROM #OPTOUTSIDE ON INSTAGRAM, I DEVELOPED THIS STILL IMAGE COLLAGE IDEA CONCEPT WITH CREATIVE DIRECTOR CHRIS RHIEL FOR REI'S NEW CAMPAIGN AT MIRADA.

PROJECT: COMMERCIAL- AD

STUDIO: MIRADA

CREATIVE DIRECTOR CHRIS RIEHL

DESIGNER JOSH CHILDERS

CONCEPT FRAMES: